Our Vision: Then and Now

Inspiration and Inception:

Children are a source of abundant inspiration for parents and caretakers all over the world, and that's just how the story of Kidsme begins. Our founder and his wife were overjoyed when their son, Edwin, was born. They committed to being active, engaged parents, and strongly believed in giving him as healthy a start to life as possible.  

As parents, they wanted especially to build positive mealtime experiences, where they could enjoy nutritious and delicious food with their son. However, as Edwin's father was helping his son make the important transition from liquid to solid food, he experienced some early frustrations. Spoon-feeding during mealtimes became challenging and tedious; choking was a risk; and the traditional, mostly “one-way” spoon-feeding method made Edwin a passive participant in his own feeding process. Edwin's father observed other parents facing similar struggles.

So, utilizing his background as an inventor with more than 25 years of experience in the baby product industry, Edwin's father found a solution and developed the prototype that would later become Kidsme’s first generation Food Feeder. The Food Feeder allowed Edwin to be proactive and self-feed during meal and snacktimes, unlike before. Eating became an enjoyable, shared experience as Edwin’s parents watched him easily explore new tastes and textures. With the Food Feeder, they were also better able to introduce fresh foods to him at an early age. They were happy to encourage an appreciation in Edwin for healthy, nutritious foods that would only benefit him as he grew. 

Kidsme is excited to share the joys of a simple solution that was inspired by our founder's own son. The Kidsme Food Feeder allows your child to safely and easily self-feed and discover new foods. It's an opportunity for you and your little one to enjoy happy and hassle-free mealtimes together, and also allows for building healthy eating habits at an early age. 

At Kidsme, we are continuing to let children inspire us as we strive to bring you innovative, high-quality products that will help turn everyday moments into special and memorable experiences. 

We Are Still Committed to Our Original Vision:

Kidsme was established to revolutionize the way we feed and interact with our children. We believe that happy kids make parents happy. With that in mind, our family of products is designed to facilitate the feeding process so parents and children can both experience the joys of mealtime.  Our commitment is to develop safe, innovative products that empower children to actively participate in the discoveries of mealtime and beyond.

In 1989, our love for children inspired us to start creating products that would turn everyday childhood moments into more memorable ones.  Our innovative designs are extremely functional without losing any of the fun for kids, parents, and caregivers alike. Today, our mission at Kidsme remains the same. We strive to come up with creative, easy-to-use products that you and your little one will enjoy as you discover, learn and play together.